Are We Blogging Because it's Cool?

I've been convinced that blogging doesn't necessarily help you to sell art but it does help you make better art. In "Are We Blogging Because It's Cool" by Alyson Stanfield (http://www.artbizblog.com/2007/03/are-we-blogging-just-because-its-cool.html), the question is answered in the most precise and innovative way I could have imagined. Read on to discover the often "real-world" benefits of art blogging!

"If you like, think about it this way: If you made a flyer and posted it in a very public place, you’d get people who happened upon it to read about your exhibit or art or event. Fine and good. That’s kind of like your website. It’s relatively static and stays in one place. BUT, if you made a flyer and copied it 100 times and posted it in 100 places, you’d get that many more people to read about what you have going on. That’s your blog in the most simplistic terms, but it’s really more than that. Blogging lets you leave your virtual footprint all over the Internet. The Web LOVES sticky content. The more you’re connected–the more posts you make, the more links you leave on your blog, the more comments you leave on other blogs–the more you’re loved by the search engines."

Blog on!